Why you should renew your website content – 6 reasons to update and upgrade

The Internet is a dynamic place. Your website is a dynamic tool. Your content needs to be dynamic, too. Here is why you should update and upgrade your content now.

Most content on the Internet falls into one of two categories. Either it’s timely or it’s evergreen. [Read more…]

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Canadians are embracing extreme marketing in creative ways

These Canadian extreme marketing campaigns might inspire you to market your business in a wild and wacky way.

Marketing is evolving. But even as it evolves, there are benchmarks and best practices, tools and processes that are common from one company to another.

Yes, tools and channels evolve, but almost all real estate agents across the continent market in the same way. Almost all pizzarias across the continent market in the same way. Almost all hair salons across the continent market in the same way. [Read more…]

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Why Canadians love ghostwriting…and why they make the best ghostwriters

Canadians make the best ghostwriters, and they have a few extra reasons to love the benefits of ghostwriting.

Ghostwriting can be a very rewarding career. If you know how to organize ideas and how to use words to express them, you could be a ghostwriter.

If you are Canadian, there are a few extra reasons why you might want to be a ghostwriter. Let’s look at those, but first let’s look at the reasons why anybody might want to be a ghostwriter. [Read more…]

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A plain language guide from Alberta to make Canadian writing more readable

Canadians need to write clearer, so that readers understand what they write. This guide from the Alberta government’s education ministry can help.

Canadians speak in plain language. But they often write in…well…convoluted, difficult to read language. This is not unique to Canada, by the way.

The Canada.ca content style guide can help. It gives a lot of great advice on how to write clearer, easier-to-read text.

Like the Canada.ca guide, the Guidelines for Writers and Editors (Digital Design and Resource Authorization Branch) is a digital style guide. That means it is written to respond to how people read on the Internet. [Read more…]

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What does this squash have to do with ghostwriting?

If you can get excited about almost anything—even a squash—you might just have what it takes to be a ghostwriter.

I get easily excited. Generally, I am a pretty quiet, focused person. I spend a lot of time staring at a screen. I spend a lot of time clicking a mouse and tapping on keys. But I also get excited very easily. And that’s the ideal recipe for a ghostwriter.

Let me explain using visual aids. [Read more…]

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What Twitter words reveal about Canadians (Are Canadians really nicer than Americans?)

How important is our choice of words? Let’s see what Twitter says. A study of 40 million tweets reveals the true nature of being a “nicer” Canadian.

Be careful about the words you use. Those words tell a lot about you. But it’s not just about you, the individual. Words can tell a lot about national character, as well.

Canadians often take great pride in being “nice”, especially in contrast to our American neighbours (who presumably are “less nice”?).

But is our self-perception true? Or is it just fake news? [Read more…]

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Why excellence matters so much to you and your business

Excellence is like magic. You can’t measure it, but you know when you have it and the results are miraculous. Here’s how you can achieve excellence in life and in business.

In everything we do, we strive for excellence. Whether we are writing your wedding speech or your screenplay, whether we are finding you new ways to reach your prospects or writing a book, we strive for excellence.

Why is this important? [Read more…]

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Interview with Canadian screenwriter Mark Parks

Ottawa-based screenwriter and director Mark Parks talks with THGM about writing, critics and film making.

Lauralee, my younger daughter, made her screen debut last month at Ottawa’s venerable Mayfair Theatre in Dead Air, a horror short that was part of the annual Monster Pool anthology. Running 4:40, Dead Air is one of seven invited films, joined by another 12 at the “community screening”.

The director and screenwriter was Mark Parks, who had previously helped produce feature films Biff Wellington and The Stars Look Tired. He also co-produced a Bell Fibe TV1 series called The Underdog. Mark sat down to chat with us about Dead Air and the path that lead him to create it. [Read more…]

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What do you think Canadian bloggers write?

It’s one of the most popular memes out there: what people think writers really do. Let’s give it a Canadian spin.

You’ve seen the meme many times. It revolves around a profession, and it shows:

  • What my friends think I do.
  • What my husband/wife thinks I do.
  • What society thinks I do.
  • What somebody else thinks I do.
  • What I think I do.
  • What I really do.

They almost always travel in packs of six. Often, there’s an editor in there, because this meme is often about writers. [Read more…]

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Canadian writing resources

Want to write better Canadian English? These tools will help.

Canadian English and Canadian customs are not the same as those of the USA or the UK. Canada has its own version of English. So it goes to reason that Canada has its own resources for writers.

Here are a few of those resources that can help you write for a Canadian audience. [Read more…]

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