Canadians are embracing extreme marketing in creative ways

These Canadian extreme marketing campaigns might inspire you to market your business in a wild and wacky way.

Marketing is evolving. But even as it evolves, there are benchmarks and best practices, tools and processes that are common from one company to another.

Yes, tools and channels evolve, but almost all real estate agents across the continent market in the same way. Almost all pizzarias across the continent market in the same way. Almost all hair salons across the continent market in the same way. [Read more…]

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Why excellence matters so much to you and your business

Excellence is like magic. You can’t measure it, but you know when you have it and the results are miraculous. Here’s how you can achieve excellence in life and in business.

In everything we do, we strive for excellence. Whether we are writing your wedding speech or your screenplay, whether we are finding you new ways to reach your prospects or writing a book, we strive for excellence.

Why is this important? [Read more…]

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