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What sets us apart: Our experience with the Canadian media has taught us what it needs to make news here in Canada. We build a strategy to market your business and your website by making you part of the news.
Hire a Canadian Media Relations Consultant
Media relations is not about convincing the media to deliver your story. It is about giving the media a story they want to deliver or helping them improve their story their way, and making it obvious to them that your message is part of the story they want to deliver.
We begin by evaluating your business, your strengths, weaknesses and opportunities. We consider all the opportunities. For example, even a story about how you hired the top graduate in the field can help your business. The story might be about him, but the message is that you have more skilled people than the competition.
"Journalists and editors are always looking for a new angle to a hot topic. There can be no substitute for creativity when building a media relations plan."
We build your media relations strategy on the following principles:
Our chief focus is enhancing your credibility. Depending on the nature of your business, that might lead to direct sales or simply increase the value of your brand.
Amazingly, very few online businesses think to promote themselves offline. In fact, one of the best ways to get targeted traffic to a website is to have your URL published in a newspaper or magazine story, flashed across a TV screen or reported on the radio. Especially if it is accompanied with a few words about what people can pick up for free at your website.
What we do for you
We assemble a creative and effective media relations strategy, including timelines and integration with other marketing efforts.
We can prepare materials, such as news releases, media kits, online materials, etc., depending on your needs. We do not believe in creating extra paper just so we can say "Look at what we've done, aren't we impressive media relations consultants!", but sometimes these materials are helpful.
We can train your spokespersons and coach them before big interviews.
One thing we will NOT do is contact the media on your behalf or speak to the media on your topic. The media like open and honest communication from the source. While PR agencies are part of the landscape, your success is a lot more likely if the media do not feel "gamed".
We would be pleased to assemble a media relations plan that supports your other marketing efforts and builds your business.
Want help with your Canadian media relations plan?
If you need a media relations plan right here in Canada, contact The Happy Guy Marketing for a free quote. The more details you provide, the better we can serve you:
Grab The Bookmarketer for your website
Canada's best website marketing firm, offering media relations strategies, press release writers, search engine optimization consultants, media relations consultants, freelance writers and freelance translators.
CANADIAN WEBSITE MARKETING STRATEGIES FROM A TOP-NOTCH MEDIA RELATIONS CONSULTANT