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What sets our Infographics creators apart: We understand that sometimes less is more - that a strong focus is more effective than a ton of noise.

Freelance editor logoWe Make Infographics to Create Buzz for your Business

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SEE some of the Infographics we have created.

Infographics have a long history in print, and they have become increasingly popular on the internet in recent years. Thanks to information overload, people information in more visual formats. But not all Infographics are created equal; not all offer quicker, easier access to information.

What we do not do is greate those ten-mile-long Infographics that try to cover everything about a topic on one endless scrolling computer screen. Most of those Infographics are ineffective, because they don't make it easier to visualize the information.

What makes an effective Infographic

Here are the principles we use to create effective Infographics:

  • A strong focus. The reader should be able to easily identify the message. If you are considering an Infographic like "Everything about Blue Jays", better to break it up into several Infographics, such as "Blue Jay mating techniques", "Top ten Blue Jay snacks" and "The anatomy of a Blue Jay egg".
  • K.I.S.S. Yes, keep it short. Nobody was ever successful at communications by overwhelming their audience. Just becasue you can scroll down, down, down all the way to the Underworld, doesn't mean that your audience wants to go there.
  • Be original. If possible, find a new way to transmit your information. Sometimes an Infographic doesn't have to look like an Infographic.
  • Be truly original. The single best way to go from good to spectacular in the Infographic world is to supply original data. Data that you create or collect yourself. Data that is attributable to your business and to nobody else. In that situation, the Infographic and a press release and perhaps some other tools go hand-in-hand to create buzz for your business.
  • Amazing graphics. Oops! No, not really. In fact, one of our most popular blog posts ever attracted most of its attention due to a very basic, unamazing Infographic that followed the other principles above. The quality of graphics is one of the least important factors. But if you have the budget, a great quality image never hurts.

(skip to the contact form...).

Sample Infographics

Here are a few samples of Infographics we have created for Canadian and international clients. (Click on the image to see the full size pop up in a new screen.) Notice how each one follows the key principles we have outlined above.

We wanted to find a unique way to display original source data, so we built on an iconic type image related to the topic:

Click to see full size

We wanted to get a simple message across, broken down into just a few elements for this Ottawa-based client:

Click to see full size

This Infographic for a U.S. client could have been one of those endless scrolling Infographics, but we pulled out just a few facts to giuve a sense of what is involved with the Internet backbone. Any body who really wants detailed information will read text to learn:

Click to see full size

This is another original source data graphic 0 our own data - and you will note that it is just a standard bar graph, but nicely designed. In some cases, a simple graph is all you need:

Click to see full size

Get your Infographics designed today!

If you are looking for an exciting and appealing way to promote your business and get youer message viewed and shared, let us help you create buzz with Infographics.

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